Hair Dryer Industry Growth - Trends in Personal Grooming By 2025

The global hair dryer market size is expected to reach USD 10.05 billion by 2025 registering a CAGR of 5.1%, according to a new report by Grand View Research, Inc. increasing number of professional salons across the globe is expected to be the key factor for the increased sales of hair dryers. In addition, rising awareness about personal grooming is propelling the product demand. Corded products was the largest segment in 2018. Major manufacturers including Conair Corporation, Panasonic Corporation, Dyson Ltd., and Koninklijke Philips N.V. are introducing newer products to gain maximum market share.

For instance, in April 2018, Dyson Ltd. launched its most advanced product ‘Dyson Supersonic Hair Dryer’. The product features one of the lightest and smallest motor that can run at a speed of 110,000 rotations per minute. This dryer is designed for the precise air flow without any temperature fluctuation, which reduces the risk of hair, skin, and scalp damage due to heat. Thus, product and technological advancements are also projected to boost the market growth over the forecast period. Asia Pacific is expected to be the fastest-growing regional market at a CAGR of 5.6% from 2019 to 2025.

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Further key findings from the study suggest:

• North America is the largest regional market; however, Asia Pacific is expected to witness the fastest CAGR of 5.6% from 2019 to 2025
• Major companies in APAC have undertaken several strategies including extensive R&D and M&A to cater to the increasing demand for advanced products, which is a key contributing factor for the market growth
• For instance, in November 2018, Panasonic Corp. launched two products, ‘Nanoe’ & ‘Double Mineral Hair Dryer EH-NA98’ in Malaysia
• These products offer controlled temperature air flow, which reduces the hair and scalp damage due to heat
• Corded products held a share of more than 80% in 2018. The cordless product segment is expected to register the fastest CAGR during the forecast years
• Some of the Key companies in the hair dryer market include Conair Corp., Panasonic Corp., Dyson Ltd., Koninklijke Philips N.V., Sharp Corp., Revlon, TESCOM Co., Beauty Elite Group, Drybar, LLC, and Remington

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