The U.S. newspaper market size is expected to value USD 17.07 billion by 2025, according to a new report by Grand View Research, Inc. Shift of the newspaper industry toward digital platforms is threatening to adversely impact the market. This is mainly attributed to a major dip in advertising spending, particularly in print. Moreover, the average time spent on mobile phones per day is increasing; this permits increased exposure of the customer to digital adverts. Digital adverts have been further expanded through Bluetooth as this targets even more customers owing to accessibility.
Newspapers form a crucial part of the American news scene, but have been taking a hit of late since most people consume news digitally. Also, the industry’s subscriber base and financial fortunes have seen a drop since the early 2000s, with a rise in website audience traffic. Alt-weekly papers have also experienced a circulation drop in the past few years.
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https://www.grandviewresearch.com/industry-analysis/us-newspaper-market
Further key findings from the report suggest:
- The U.S. newspaper market was valued at USD 27.84 billion in 2016 and will reach USD 17.07 billion by 2025
- Advertising emerged as the largest revenue generation segment in 2016 and is estimated to generate over USD 8.19 billion by 2025
- Key players such as MediaNews Group Inc.; News Corporation; Tribune Publishing; andThe New York Times Company dominated the U.S. newspaper market while accounting for a substantial revenue share in 2016.
For More Information: www.grandviewresearch.com
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