Craft Soda Market Analysis Of Opportunities Offered By High Growth Economies

The global craft soda market is projected to reach USD 732.4 million by 2025, according to a new report by Grand View Research, Inc. Mounting social awareness of the health problems caused by sugary as well as alcoholic drinks is one of the major drivers for this industry. The market is reforming itself by shifting its alignment from carbonated soft drinks containing artificial sweeteners to natural, sweet-laden, low-calorie beverages. 

While traditional soft drinks are under review by nutritionists, craft soda, also known as specialty, small-batch, or artisanal soda, is gaining share owing to its finest and natural ingredients, unique packaging, creative flavors, and its strong local presence. Rising trend of gourmet food as well as wellness food is expected to be the vital factor for increasing consumption of craft sodas.

Strict government guidelines for artificial ingredients and labeling & packaging along with initiatives to build interest among major players by increasing trade promotion and foreign investments are anticipated to propel the product demand. Rising awareness of consumers about unhealthy ingredients used in soft drinks is encouraging craft soda manufacturers to produce beverages containing organic & natural ingredients.

Introduction of new product lines by craft soda producers is likely to enable consumers to choose products from extensive product line according to their specific choices. The broadening of distribution channels has led to easy availability for the users, which is acting as a driver for this industry. Marketing plays a vital role in sustainability and organizational sales. Supermarkets & hypermarkets emerged as the largest distribution channel for companies on account of their global footprint, brand value, and huge customer base.

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Further key findings from the report suggest:

• The global craft soda market accounted for USD 537.9 million in 2016 and is anticipated to progress at a healthy CAGR of 3.5% over the forecast period
• Natural craft soda occupied the largest market share in 2016 owing to the rising health concerns and high market penetration
• North America was the largest regional market in 2016 owing to high standard of living of the population and developed economy
• Supermarkets & hypermarkets was the most dominant distribution channel for this market owing to the increasing distribution by mainstream retailers
• Major players include Jones Soda Co., Reed’s, Inc., Appalachian Brewing Co., Boylan Bottling Co., and SIPP eco beverage co. Inc.
• Mergers and acquisitions, R&D activities, product launches, and technological collaborations are among the major strategies adopted by market players for gaining competitive advantage

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Key Factors That Drive & Impede The Growth of Automotive Relay Market

The global automotive relay market is anticipated to reach USD 19.5 billion by 2025, according to a new report by Grand View Research, Inc. increasing vehicular safety regulations in various regions across the globe is driving the automotive relay market. Further, increasing adoption of electric vehicles amongst passenger car segment end users has made automotive electronics including the automotive relay industry to gain significant market share.

Systems such as advanced driver assistance systems (ADAS), electronic stability control, electronic steering systems, brake-by-wire systems, and airbags are gaining momentum across the globe, owing to their safety and comfort benefits. Strict safety guidelines employ substantial pressure on Tier-1 suppliers and the OEMs to design improved safety systems for automobiles. According to General Safety Regulation (EC) No 661/2009 of Europe, from 1 November 2014, several new safety features have been made obligatory for light trucks, heavy commercial vehicles and new passenger cars. Furthermore, there is a growing demand for enhanced comfort and convenience in automobiles.

Many governments provide lucrative offers to promote the selling and usage of Electric Vehicles EVs. Tax benefits are provided at the time of purchase. However, the extent of exemption depends on the size of batteries used in the vehicle. In the United States, insurance companies provide discounts on insurance policies to customers and utility companies are offering low electricity rates. Also, few states offer credits to electric vehicle manufacturers and buyers for their costs and purchase of charging equipment. Many European countries follow incentive-based programs for promoting EVs. Countries, like Germany and Austria, offer tax exemptions and reductions.

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Further key findings from the report suggest:

• The increasing vehicular safety norms across the globe and growing adoption of electric passenger car vehicles amongst end users are expected to drive the market.
• Electric automotive parts have diversified over the past decade, leading to an increase in the number of relays used as switching devices as well as variation in the required features of each relay
• Asia Pacific is a key revenue generating region and captured a significant market share in 2016. The region exhibits a high growth potential, which may be attributed to high vehicle demand in this region.
• The key players in the market include ABB Group, Denso Corporation, Eaton Corporation plc, Fujitsu Limited, Hella KGaA Hueck & Co. (HELLA).

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Collateral Ligament Stabilizer System Market Worth $2.36 Billion By 2025

The global collateral ligament stabilizer system market is expected to reach USD 2.36 billion by 2025, according to a new report by Grand View Research, Inc. Increase in number of sports injuries and road accidents is expected to boost the adoption of Collateral Ligament Stabilizer System (CLSS). According to Stanford Children’s Health, around 3.5 million children aged 14 years and below are affected by some form of sport-related injury every year. This shows the potential demand for CLSS in the coming years.

Nearly one-third of all injuries affecting children arise due to sport-related activities. Sports Medicine Australia also estimated that 1 in 17 Australians suffer from sport trauma each year. According to the Zurich American Insurance Company, 62% of the injuries related to organized sports occur during practices. Thus, increasing sports-related injuries has resulted in the high demand for collateral ligament stabilizer systems.

According to WHO, every year nearly 1.25 million people die due to road accidents and about 20 to 50 million are injured. Thus, the rise in number of road accidents is anticipated to heighten the adoption of CLSS.

Furthermore, increasing geriatric population across the globe is another major factor propelling the growth of CLSS market. According to a report published by the U.S. Census Bureau, Japan has the highest percentage of aging population in the world. In 2015, about 26.6% of the population in Japan was aged 65 years and over, which accounted for nearly 33.7 million people.

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Further Key Findings From the Study Suggest: 

•The medial collateral ligament segment held the dominant share owing to the increase in number of medial collateral ligament trauma resulting from sports or road accidents

•The grade 2 injury segment is anticipated to grow at a lucrative CAGR due to the increase in number of grade 2 injuries and recommendations by medical practitioners to use collateral ligament stabilizer systems in such cases

•On the basis of end use, orthopedic clinics held the largest share of the CLSS market owing to the increase in establishment of specialty clinics and growing preference of patients for such clinics

•Asia Pacific is anticipated to grow at a lucrative CAGR owing to presence of high untapped opportunities, rising prevalence of chronic conditions such as osteoarthritis, and rise in number of accident & trauma cases

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Esterquats Market Trends - Advancements In Manufacturing Process

The global esterquats market is expected to reach USD 3.45 billion by 2024, according to a new report by Grand View Research, Inc. The growing demand for fabric care products due to rising awareness among consumers toward fabric care and increasing investment by market players is likely to boost the demand for esterquats.

Factors such as supportive government regulations that stress on the use of environmental-friendly products are expected to have a positive impact on market growth over the forecast period. The technological advancements in esterquats over the past years have led to the development of ultra-concentrated products with 20%-25% solid content. This has facilitated high performance of the product and availability of esterquats at a reasonable price. North America and Europe are likely to witness an increase in demand for concentrated esterquats for industrial applications.

The market has witnessed numerous advancements in manufacturing process since inception.  Palm-based esterquats derived from vegetable and renewable raw material sources are largely used in comparison to animal-based raw materials. In addition, methyl ester route is being used instead of the fatty acid route, thereby improving the efficiency and reducing batch process time. Manufacturers are implementing various methods to balance thermal stability and hydrolysis rate of esterquats, which in turn is expected to propel market growth over the next eight years.

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Further key findings from the report suggest:

• Personal care is likely to be the fastest-growing application segment registering a CAGR of 13.0% from 2016 to 2024 owing to changing consumer preferences and eco-friendly products
• Industrial application, which includes washing & cleaning products and paper softening is projected to grow at a predicted CAGR of 9.6% from 2016 to 2024. Governments worldwide are trying to reduce the use of nondegradable substances in washing solutions, which in turn is likely boost the demand for esterquats
• Europe is the largest market and expected to indicate a CAGR of 11.1% from 2016 to 2024 due to increasing consumer awareness and rising marketing activities to promote skin care products
• The Indian sub-continent, which includes India, Pakistan, Bangladesh, and Sri Lanka is estimated to progress at a CAGR of 11.2% from 2016 to 2024 due to growing demand for personal & fabric care products and growing per capita income of consumers
• BASF SE, Kao Chemicals, AkzoNobel, Lubrizol, ABITEC Corporation, and Evonik Industries are some of the significant market players
• Market players are often involved in joint ventures and mergers & acquisitions to expand their global presence and industry share

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Magnetic Sensors Market Trends – Emerging Technological Advancements

The global magnetic sensors market size is expected to reach USD 3.65 billion by 2022 according to a new report by Grand View Research, Inc. Technological advancements and an increased awareness regarding vehicle safety are anticipated to drive the global magnetic sensors market growth over the forecast period. Escalating demand for GPS & navigation enabled smartphones and wearable devices is expected to further incite industry growth.

Magnetic sensing devices are used for detecting and measuring magnetic fields. These sensors assist in wear-free measurement of angular speed and angle of rotation with contactless operation. They are widely used in consumer electronic devices such as smartphones and wearable devices for position sensing, switching, current sensing, and angular sensing. In addition, they are used in white goods and heavy consumer durables such as air conditioners and refrigerators.

However, intense competition and a gradual decline in the average selling price have left the industry unattractive for vendors, thereby challenging market growth.

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Further key findings from the report suggest:

• Magnetic sensors used across various industry verticals are based on different sensing technologies such as Hall Effect, Anisotropic Magnetoresistance (AMR), Giant Magnetoresistance (GMR), and others such as Tunneling Magnetoresistance (TMR) and Superconducting Quantum Interface Device (SQUID). Hall Effect based sensing module segment dominates the industry accounting for over 55% of the market share in 2014. They are extensively used in various automotive safety systems including Anti-lock Braking Systems (ABS) and advanced driver assistance systems.
• Magnetic sensors find numerous applications across various verticals including automotive, consumer electronics, industrial, and others such as aerospace and defense, R&D, and non-destructive testing activities. Automotive applications segment dominated the industry accounting for over 50% of the market revenue share in 2014. These sensing devices form an essential part of major safety and driver assistance systems in modern day vehicles thereby driving their demand. Moreover, such sensors and switches have become a critical part of the battery systems in hybrid and Electronic Vehicles (EV) owing to their efficient and battery saving operation.
• Asia Pacific region dominates the global market in terms of demand and is projected to grow at a CAGR of nearly 12% over the forecast period. Presence of major end-use industries in the region has led to an increasing demand for such sensing modules in the region. Countries such as China, Japan, and India house most of the technological and automotive giants leading to an escalating demand over the forecast period.
• Key industry participants include Baumer, Honeywell International Inc., iC-Haus, Infineon Technologies AG, Mesmic Corporation, NXP Semiconductors, and Robert Bosch GmbH. Major vendors are based in countries from the European Union and Asia Pacific region to cater to an ever-increasing need for such sensing devices from the growing automotive and consumer electronic industry. Manufacturers resort to mergers, alliances, and vertical integration to streamline the process of procurement and drive profitability.

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About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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